Harman Technology, manufacturers of the Ilford range of black and white photographic products, has been sold to English-based Pemberstone Ventures for an undisclosed sum. It's difficult to know how to view this right now and I suppose only time will tell if it's a good thing for the analogue world or not.
|Mark Anslow. Pic from The Business Desk.com|
According to the press release announcing the purchase, Pemberstone, a UK based investment company, have been tracking the performance of HARMAN for some time.
|Part of the Ilford range|
For their part, HARMAN said their goal now was to target young photographers, clearly a sensible tactic with traditional film users not getting any younger. Managing director Peter Elton commented, “Film has become an interesting medium for young photographers to work with again. We are seeing this very clearly. Our new owners will assist us to connect more effectively to this younger generation in the future and we will prioritise this as our main goal over the next five years.
“We remain totally committed to analogue photography and, indeed, to all forms of imaging. Our product range is uniquely stable and of the highest quality and we can assure all of our customers that we will continue to support them in our customary way for the foreseeable future.”
The big question is, what about the unforeseeable future?