OK, it's not a sign that film is making a roaring comeback but news that UK high street chemist, Boots, is increasing the range of Ilford black and white film it stocks can only be welcomed. And it's not just 35mm either as you'll find some rolls of 120 on the shelves this summer as well.
Ilford revealed yesterday that Boots have recognised there's a gap in the market for film and an opportunity to support the increasing number of their customers who are asking for black and white film.
Recent features by the Financial Times and GQ magazine and on the BBC Magazine website have backed up the ILFORD PHOTO 2014 Film Survey that confirmed support for traditional black and white film photography is growing.
Ilford said Boots have always considered photography to be an important part of the business, from the early days of the small corner shop chemist offering film sales and processing, to the modern large-scale in-house digital photographic labs today.
At present, Boots stocks 35mm HP5 Plus and XP2 Super, both 36-exposure, but from this month will be adding FP4 Plus in 36-exposure rolls and HP5 Plus in 120. They'll also be selling the HP5 Plus single use camera.
Boots buying manager, Amie Klapsia, said, “We have seen increasing demand for black and white film and the range we have will help photographers of all abilities take stunning photos. Helping customers create something wonderful with their photos is important to us, whether it be with a frame, photobook or other personalised accessory.
"However, ensuring our customers have the best products to capture memories with is equally important. Getting the right film is the first step in taking a beautiful photo, which is precisely why we feel passionately about having a brilliant range of film at Boots.”
All four film items will be available in a “Buy two get the cheapest half price” offer that ends 21 July 2015. These items will also be available on-line from www.boots.com where, if ordered by 6pm, they can be collected from a choice of 2300 stores next day, excluding Northern Ireland, Scottish Highlands and Islands, Channel Islands, Isle of Man and airport stores.
Steven Brierley, sales and marketing director at HARMAN technology/ILFORD PHOTO, said, “We are delighted that Boots have strengthened their commitment to film based photography. This step makes a wider selection of ILFORD films readily available in over 450 towns and cities throughout the UK.”